My friend John surprised me last week when he told me that for the first time in a year he’d hauled out his computer to do some work. He said, “If I can’t do it on my smartphone these days, it doesn’t get done.”
John’s specific demographic is embracing smartphone technology at a rapid pace. John is under the age of 70 and has a household income over $75,000 and a college degree.
According to the Pew Research Center, 81 percent of older Americans whose annual household income is $75,000 or more say they own smartphones, compared to 27 percent of those living in households earning less than $30,000 a year. Two-thirds of seniors with bachelor’s or advanced degrees report owning smartphones compared with 27 percent for those who have not gone beyond high school.
A smartphone is